THE HISTORY OF KIM BESPOKE

The 1990s marked the moment Vietnam officially opened its doors to the world with high-quality textile and garment products. The origins of Kim Bespoke trace back to a family business in Huế specializing in premium silk, serving international tourists and offering made-to-measure tailoring services.

As Vietnam’s tourism industry rapidly expanded over time, the demand for souvenirs grew accordingly. It was then that Bảo Silk (the original name of Kim Bespoke) officially established its presence in Ho Chi Minh City in the early 2000s—one of Vietnam’s most vibrant tourism hubs at the time, attracting visitors from all over the world.

One of the most memorable impressions for tourists visiting Bảo Silk was the silk suits crafted from premium mulberry silk. With unique designs and exceptional quality, Bảo Silk quickly won the hearts of international visitors and soon evolved into a trusted supplier of silk products for markets such as Europe, Japan, and beyond.

Throughout many ups and downs alongside the country’s journey, the core values and customer-centric philosophy of Bảo Silk remained unchanged. International partners continued to trust and import Bảo Silk’s high-quality products, helping the brand maintain long-term stability.

In 2017, a major milestone was reached when Huỳnh Kim Bảo, the next generation of the family, officially transformed the brand—giving birth to Kim Bespoke and ushering in a new era for the heritage silk tailor.

ABOUT KIM BESPOKE

From its earliest days, Kim Bespoke has upheld a philosophy rooted in sincerity and openness—treating every customer as a cherished friend. As a graduate in Hospitality Management from Les Roches International School in Switzerland, Kim Bảo continued the family business by blending core hospitality values with the long-standing principles passed down through generations. From this foundation, the statement “Tailoring your appearance” was born—aimed at shaping each client’s personal style through truly bespoke, thoughtfully curated experiences.

Kim Bespoke always seeks to listen to customers’ stories when they walk through the door in search of the perfect suit—one that fits well, feels comfortable, and enhances their silhouette, helping them step forward with confidence.

Every great experience begins with something simple: sitting down, relaxing, and enjoying a cocktail crafted to one’s personal taste. From there, a lasting and meaningful friendship naturally forms between Kim Bespoke and each of its valued clients.

CUSTOMER EXPERIENCE PROCESS

“Understanding like a friend, advising like an expert.”

Most of Kim Bespoke’s customers are grooms who are in the midst of preparing for the most important day of their lives. Society often places the spotlight on the bride’s stunning gown, unintentionally making the groom’s presence appear somewhat subdued. This is also reflected in how many grooms perceive their wedding suit, often thinking: “A suit is just a suit.”

For that reason, Kim Bespoke aims to redefine what a groom’s wedding suit should be. More than an outfit, it is a symbol of a profound moment—the start of a shared life overflowing with happiness, surrounded by the blessings of loved ones. That is why our philosophy begins with genuine, open communication—welcoming each client as a close friend and transforming their story into a suit that reflects their true essence: masculine, confident, and elegant beside their beloved bride.

Every client who comes to Kim Bespoke brings with them a personal story. Our mission is to translate that story into a suit that fits perfectly, feels comfortable, harmonizes in color, and naturally enhances the wearer’s silhouette.

After heartfelt conversations, Kim Bespoke begins the process of crafting the final suit. From taking measurements, design consultation, to frame fitting, every step is conducted with precision and meticulous care. Above all, we prioritize the customer’s comfort and authenticity—fulfilling our role as a well-versed companion on their journey to defining a unique and confident personal style.

Kim Bespoke chooses to listen and understand like a friend in order to advise like a true expert—drawing from an extensive palette of over 1,000 colors, 100 patterns, more than 40 measurements, and premium fabrics sourced from renowned English, Italian, and French mills such as Holland & Sherry, Cerruti, and Dormeuil.

Every detail is carefully attended to. Each stitch reflects the dedication of skilled artisans who pour their craft into creating a bespoke masterpiece for every client. It is a harmonious blend of seasoned expertise and refined creativity within the principles of classic menswear. Ultimately, the greatest result is the confidence it brings—amplifying the charisma and presence of the wearer.